It’s been ten years since Meredith launched the Going Strong brand, and recent years have led many people to ask themselves what it truly means to be strong. Students, colleges, and universities are emerging from the challenges of the COVID-19 pandemic to a different academic world with a new understanding of strength. This is why in the Fall of 2022, Meredith decided to highlight this new definition by relaunching the Going Strong campaign to the greater community.
![Meredith Goes Strong With New Advertising Campaign](https://magazine.meredith.edu/wp-content/uploads/2023/03/Feature-4_Ad-Campaign_Large-Photo-1.jpg)